Hy-Vee 12 Days Til Christmas Social Media Promotion – 2013
12 days til Christmas was a social media only campaign to give Hy-Vee’s social media customers exclusive discounts on holiday type items. These performed as fangates. Where the customer was to “Like” Hy-Vee’s page before revealing the discount. There was a deal for 12 days leading up to Christmas Eve. I was solely in charge of design and creative direction.