Hy-Vee #HyChi Instagram Promotion
Hy-Vee launched a social media campaign with the hashtag #HyChi to promote their Chinese food. Customers were to use Twitter and Instagram using the #HyChi hashtag to share moments eating Hy-Vee Chinese food. These Instagram posts were to create interest in the campaign and offer customers weekly specials on Chinese food. I creatively directed, photographed and photoshopped these post images.